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https://artnation.vn/en/wp-content/uploads/2026/11/93657a33-c817-43ff-bcc7-15560ae5ece1-2-2048x1764-1.jpg20481764Dr Nguyen Hong Ngoc* is a researcher and lecturer specialising in the integration of art and culture in design thinking. Tracing the transition from woodblock printing to Western mechanical printing technology, this essay examines visual acculturation and formal agency in press graphics in colonial Vietnam, where Latin letterforms became a structuring element in the formation of Vietnamese design identity. *University of Information Technology - Vietnam National University, Ho Chi Minh City; Email: ngocnh@uit.edu.vn